(4.4 / 5)2312+ Ratings

Customer.io Reviews

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Overall Rating

4.4

11 Reviews

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About Customer.io

Customer.io is a trusted provider of powerful customer communication tools designed to help businesses effectively engage and interact with their users. With a focus on personalized messaging and automation, Customer.io offers a suite of products that enable businesses to deliver targeted, timely, and relevant messages to their customers. Their platform provides advanced features such as behavioral tracking, segmentation, and triggered messaging, allowing businesses to create highly tailored and engaging customer experiences.

Operating with data-driven insights and intelligent automation, Customer.io empowers businesses to build strong relationships with their customers, increase user engagement, and drive conversions. With a commitment to privacy and data security, their products ensure that customer communication is both effective and respectful.

Customer.io Pros & Cons

Pros of Customer.io

Email Campaign Automation: The platform excels in setting up and automating email campaigns based on user attributes, making it a strong choice for onboarding and communication.
Powerful Features: Once users overcome the initial learning curve, they find Customer.io to be incredibly powerful, enabling complex tasks that are difficult with other tools.
Excellent UX/UI: The user interface is praised for its smoothness and cleanliness, standing out among competitors.
Exceptional Customer Service: Users commend the availability and support provided by customer service representatives.
User-Friendly: Many find it easy to use daily for client communication regarding new features and updates.

Cons of Customer.io

Limited Template Creation: The platform has restrictions on template creation, which may require users to rely on external software for HTML code.
Messy Contact Database: Users report difficulties in managing contacts due to disorganization within the database.
Requires Technical Support: A dedicated developer is often necessary for managing more complex campaigns effectively.
Steep Learning Curve: New users may find the multitude of features overwhelming at first.
Costly: The pricing can be high, making it less accessible for smaller businesses.

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Customer.io Customer Reviews (11)

0/5

Christin Grunwald

Verified Buyer

Jun 20, 2023

David Tanaka

Verified Buyer

Jun 20, 2023

Marshall Palmer

Verified Buyer

Jun 19, 2023

Paul Bail

Verified Buyer

Jun 19, 2023

Courtney Buckley

Verified Buyer

Jun 19, 2023

Morgan Dawson

Verified Buyer

Jun 19, 2023

Florian Naumann

Verified Buyer

Jun 19, 2023

Paige Lees

Verified Buyer

Jun 18, 2023

Stephanie Evans

Verified Buyer

Jun 18, 2023

Jan Baumgaertner

Verified Buyer

Jun 17, 2023

Customer.io Customer’s Q&A

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Customer.io Features and Benefits

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Here are some of the key features and benefits:

Personalized Messaging at Scale: It allows businesses to send automated marketing, promotional, and transactional cross-channel messages including email, SMS, push notifications, in-app messages, and webhooks.
No-Code Workflow Builder: This feature gives a lot of flexibility to all teams to build complex campaigns without requiring a technical background.
Data-Driven Segment Builder: It allows businesses to optimize their email marketing efforts better.
Real-Time Segment Updates: Sync data to and from your data warehouse for real-time segment updates.
Integration with MarTech Stack: It can easily integrate with your existing MarTech stack.
Multichannel Messaging: It supports multichannel messaging including Email, Rich Push, SMS, In-App.
Ad Audience Sync: This feature is also available.

These features make Customer.io a powerful tool for businesses in various industries, including SaaS, B2C, and more.

Customer.io Pricing

Customer.io offers different pricing plans based on the needs of the business:

Essentials Plan: Starts at $100.00 per month. This plan is designed for startups and small teams engaging customers on their mobile and web apps.
Premium Plan: Starts at $1,000.00 per month. This plan is for high-growth companies looking for greater control over their messaging outcomes.
Enterprise Plan: Pricing is available upon request. This plan is for at-scale companies looking to create world-class customer experiences.

The prices increase depending on the number of users in the list. For example, it starts at $150 per month for up to 12,000 subscribers.

Remember, a 14-day free trial is also available.

Payment Method

Customer.io offers a variety of payment methods. Users can choose to pay on a monthly basis. The platform accepts credit cards and debit cards for both annual and monthly subscriptions. For annual subscriptions, bank transfers and PayPal are also accepted. If there are any issues with payment, the billing team at Customer.io can be contacted at billing@customer.io. If payment fails repeatedly, the account may be suspended, but the data remains safe and campaigns continue to run. If payment is not received after 30 days, the account may be closed.

Customer.io FAQs

Customer.io Alternatives

Here are the top 10 alternatives to Customer.io:

Braze: A powerful customer engagement platform that creates personalized campaigns across multiple channels.
Klaviyo: An intelligent marketing automation software that analyzes customer behavior and sends automated messages at the right time.
Iterable: A growth marketing platform that creates user engagement campaigns throughout the full lifecycle, and across all channels.
OneSignal: A customer engagement platform that sends mobile push notifications, web push, in-app messages, and emails.
CleverTap: A customer retention platform that helps businesses with mobile marketing.
ActiveCampaign: A cloud software platform for small-to-mid-sized businesses and is based on customer experience automation (CXA).
Bloomreach: A digital experience platform to power businesses to build, extend, personalize, analyze, and optimize their digital experiences.
WebEngage: A full-stack marketing automation and customer data platform for consumer businesses.
Salesforce: A cloud-based customer relationship management (CRM) platform for supercharging every part of your company that interacts with customers.
Omnisend: An e-commerce marketing automation platform.

These platforms offer a variety of features such as user-friendly interface, integration capabilities, automation features, scalability, analytics and reporting, omnichannel support, A/B testing, and customer support and training.

How To Open A Customer.io Account?

To open an account in Customer.io, follow these steps:

Visit Customer.io and choose the plan that suits you. A 14-day free trial is also available.
Create an account and a workspace.
Set up the types of messages you want to send. Email setup is common.
Add people to your workspace. You can add yourself as a test person.
Provide your domain and enter your From address(es).
Verify and authenticate your domain(s). This involves adding some records to your domain host.
(Recommended) Set up link tracking so you can record the links that people click in your messages.